Social Media continues to permeate our culture and, quite frankly, can take up A LOT of time. For those who are smart and strategic, however, social media can become fun again, and for businesses, can serve as both a platform for advertising to attract new customers, and as a form of customer service to stay in contact with past clients. With headlines like these popping up left and right, it is easy to get overwhelmed and let social media take over your life, but it doesn’t have to! Here are 5 common mistakes you might be making on social media without even realizing it and tips on how to fix them from our social media consultants!
You’re Not Posting Frequently Enough! Easy fix.
For some platforms, like Facebook, once a day is fine, but for others, like Twitter and Instagram, you’re going to want to post much more often than that! Using a scheduling app, like Buffer or Hootsuite, you can schedule posts and save yourself a whole lot of time!
2. You’re Posting TOO Much!
The inverse of the above could also be the case! Posting too much to the point where you are taking up people’s feeds with your content is no bueno! If you’ve increased your frequency, and notice people start unfollowing you, you’re going to want to scale back and find a happy medium. This involves some trial and error.
3. You’re Not Engaging With Other Profiles. Quick fix.
Your frequency might be great and the content might be awesome! But if you’re not engaging with other profiles of potential clients and like minded individuals and brands, than you are missing the most important part of social media: The social part! Try reaching out to one or two people a day.
4. Your Content is Off-Brand.
Your dog is super cute. So is your baby. And your vacation looks like a lot of fun!…But you’re a designer, right? Enough said.
5. Your Picture Quality is Sub-Par.
This is becoming more and more important each day. We’re all saturated with visual content and a sure-fire way to make certain your content gets overlooked is to have grainy, dark, or out-of-focus imagery. That is not to say that you need to go out and buy a fancy camera and become a professional photographer, because there are a number of ways you can improve your iPhone photography skills! It could be as simple as tapping the screen to focus the photo. At Design Campus Live in Atlanta, William & Susan Brinson of House of Brinson, have perfected this art of iPhone photography, and will share their secrets!